The movement doesn't want to fix a standard 'rule" the for the selection of the wine producer that identifies themselves with it, but to meet and share ideologically and philosophically one culture of transparency, truthfulness and research of the expressions of the land.
Producing wine in a natural way means to act in the full respect of the territory, of the vine and of the natural cycles; limiting through testing, the use of invasive and toxic agents of chemical and technologic nature. in general, this should be done before in the vine and then in the company.
It also means to promote the exchange of reciprocal experiences making their own knowledge available to others, in particular way, so that these young people begin to walk in this new dimension and that they still cannot consider them 'natural' in a complete meaning.
The movement has a target to create a culture of avoiding any commercial temptation , that remains true to the individual activities of every wine producer inside his own Company. Taking part of the group means to recognize in yourself consistent characteristics with the other wine growers of the movement and to not take influence of a company brand.
Villa Favorita is the occasion to communicate to the people who love the wine, the fans and the wine connoisseurs in the field this new philosophy, offering two days of intensive exchanges and experiences for the public and for the exhibitors, whereby all kinds of people from all kinds of countries can exchange their views on many wines from different areas.